1948 - January 5 – Warner Brothers shows the first color newsreel (Tournament of Roses Parade and the Rose Bowl).

Warner Brothers' introduction of the first color newsreel in 1948 marked a significant milestone in the history of broadcasting and cinema. The use of color brought a new level of vibrancy and realism to news presentations, enhancing the viewer's experience and setting a new standard for visual storytelling.

The Tournament of Roses Parade, held annually in Pasadena, California, is known for its elaborate floats, marching bands, and equestrian units. The addition of color to the newsreel would have brought these vivid displays to life in a way that black-and-white footage simply couldn't capture.

Likewise, the Rose Bowl, also held in Pasadena, is one of the oldest and most prestigious college football bowl games in the United States. The color newsreel would have showcased the excitement and spectacle of this iconic event, further enhancing its appeal to audiences.

Overall, Warner Brothers' decision to broadcast the Tournament of Roses Parade and the Rose Bowl in color represented a major advancement in the field of news and entertainment media, foreshadowing the widespread adoption of color television in the years to come.