1937 - December 12 - Mae West makes a risque guest appearance on NBC's Chase and Sanborn Hour, which eventually results in her being banned from radio.
Their "Adam and Eve" Rankles
It was innocent fun in the script, and innocuous enough for N.B.C. officials in the final rehearsals, but the actual broadcast of "Adam and Eve," as done last Sunday by Miss West (particularly) and Don Ameche, Sunday, drew shouts of protest from all over the continent.
Mae As Eve Rouses Flood of Protests
Script, Rehearsals Harmless, But Actress "Pepped Up" Inflections On Air, and Sponsors Promise "Never Again"
NEW YORK, Dec. 17. - Ever since the Mae West-Charlie McCarthy frolic Sunday night, N.B.C. has been flooded with protests.
Headquarters in the R.C.A. building here were bombarded with telegrams, mail, phone calls. Each day the volume of kicks from all over the country increased. Women's clubs passed angry resolutions, sent copies to N.B.C.
The broadcasting company explains the situation thus: The script was inoffensive. The trouble was caused by the sexy implications Miss West read into the lines.
Miss West, say the broadcasters, never completely rehearsed the Adam-and-Eve skit and did the love scene with Charlie. She did not appear at a preliminary rehearsal called for last Friday.
The script, as it stood then, had been rejected by NBC officials in Hollywood. It was taken to Miss West's apartment for revision. There was much wrangling between the actress and broadcasters, but the latter won or thought they won.
Miss West rehearsed on Saturday and, according to NBC, read the lines flatly and innocuously, giving no inkling of how she meant to pep them up later.
The Sunday rehearsal, too, was a routine affair. But on the air, Miss West read her lines in her well-known "C'm-up-and-see-me-sometime manner. Once the program was under way, there was a hurried conference of NBC officials but they decided that cutting the show off would raise an even bigger row than letting it run.
As the protests piled in, the advertising company responsible for the broadcast admitted it was a mistake, and assured the public that "the same mistake will not happen again."
The Winnipeg Evening Tribune
Winnipeg, Manitoba, Canada
December 17, 1937
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